Often, when businesses choose to start an eCommerce
strategy online, they find themselves under the impression that they only have
a handful of options to choose from. Although a few years ago, you
may have struggled to find many reputable, and reliable platforms to launch
your online business through, today there are more solutions
available than ever before – and many of these options simply don’t get the
attention that they deserve.
If you want to get the best results out of your online
selling potential, then you can’t afford to compromise when it comes to
incredible eCommerce
solutions. With that in mind, we’ve put together a list of 6
platforms you might not know about, but need to consider for your online
strategy.
Symphony
Commerce
Symphony Commerce is a type of SaaS solution
for online companies. Since not all companies have the know-how to transform
their physical store into a digital one, starting an eCommerce endeavor can be
a complicated process. Fortunately, Symphony Commerce lets you offload the
backend and architecture duties onto professionals, so you can keep your focus
elsewhere.
While the pay-as-you-go nature of Symphony Commerce
makes it perfect for smaller companies, if you’re still in the do-it-yourself
route for getting your online business sorted, you might find it easier to use
other platform solutions.
Drupal
Commerce
While most people know Drupal as a website hosting
platform, they don’t realize that they can also run an online store through the
same technology. Drupal Commerce is currently the only eCommerce solution that
comes packaged with a full content management system, which makes it ideal for
marketers who don’t have a lot of experience in store back-ends.
Drupal is very modular and configurable too, which
means that it can scale easily with your business. However, you’ll probably
need to hire an inhouse developer to help you get the most out of Drupal’s
potential.
GumRoad
If you’re looking for an eCommerce solution that allows
you to sell products with ease and speed, then GumRoad could be perfect for
you. All you need to do is drag and drop a picture of the product you want to
sell into the product editor feature on GumRoad, and add a quick price and
description, along with extras like shipping fields, or files for digital
products.
When you’re selling digital products, you can set it
up so that GumRoad automatically adds a customer name to a PDF file, or
automatically generates license keys for software. Customers should be able to
see a complete list of your products, and they can tap on those items to find
out more about whatever you’re selling.
Storenvy
One of the toughest elements of running an online
store is making sure that people can actually find what you’re selling. Because
so many people use marketplaces like eBay and Amazon to help them find products
in the first place, these options can often help with discovery, but they also
don’t give you much opportunity when it comes to creating and customizing your
own store.
Storenvy could be the eCommerce solution that helps
you to get the best of both worlds, by placing a personalized store within a
marketplace. You get a customized domain and theme, along with Facebook
integration opportunities, and all the tools you could need in an eCommerce
app.
PrestaShop
If you’re looking for an opportunity that will allow
you to host your own store someday, but ensure that you can start off without
the need for a server, then PrestaShop could be the perfect eCommerce tool.
Similar to WordPress, PrestaShop allows you to use the same tools either on
your own, or in the cloud.
You can launch your eCommerce strategy using
PrestaShop’s fundamental features, which includes the ability to list your
products using pop-over descriptions which make it easier for customers to
browse your selection quickly. PrestaShop also allows for the running of
multiple stores through the same admin account. There are plenty of modules and
themes that you can install to customize your experience too!
X-Cart
Finally, if you’re looking to build a self-hosted
eCommerce experience that also assists with selling products on eBay, or in
person, then X-Cart has plenty to offer. In an ideal world, you’ll sell
products to the same customer multiple times. With X-Cart, your customers can
create an account with your business when they first order a product, then log
into their account with a click using social network accounts.
If you want to sell products in a real-world store
too, the mobile interface for X-Cart works alongside PayPal Here, so you can
use it to process in-person orders, credit card purchases, and more on your
phone.
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